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Articles: SMB/Mid-market CRM
New releases promise to help Coremetrics clients deliver ads of higher relevance.
AMI-Partners research indicates that small businesses aren't as slow to get social as some have contended. What's driving adoption? The blurring of the lines between professional and personal uses of social networking.
Travel Dynamics International finds that adding a real CRM system can lead to unexpected destinations.
Since roadblocks on the implementation superhighway often come down to human factors, we've collected 10 of the most common and the most costly — to help you avoid them.
Three factors are combining to (finally) drive interest in mobile CRM.
As more vendors enter the on-demand CRM arena, profit may be harder to come by. Is consolidation the answer?
Author Tara Hunt explains how The Whuffie Factor can be a company's saving grace.
Forget money: Trust, transparency, and value represent today's social currency.
As the higher education sector finds itself struggling under a heavy course load — short-term admissions problems made worse by a systemic financial crisis—leading-edge universities are studying up on CRM.
Start-ups require speed, and the social Web is the backbone of velocity.
Magic Quadrant for Data Quality Tools '09: Five leading vendors hold their ground, despite a slight slip by SAP.
Social media monitoring vendor Visible Technologies launches TruReputation and expands its search reputation management offerings.
Forrester Customer Experience Forum '09: Opening keynote stresses the importance of possessing heart, brains, and courage in the pursuit of experience-based differentiation.
The vendor's latest offering looks to deliver a clear vision for unified communications — a vision that centers on productivity enhancements.
Antenna's latest acquisition puts the company in a position to capture an even greater share of the growing market for mobile middleware.
Where social media fits within public relations, marketing, and advertising.
Forrester Research forecasts overall growth in domestic email marketing — to $2 billion by 2014 — but social platforms are replacing the traditional email inbox among the younger set.
How social marketing can spotlight your organization's inner person.
Incorporating data from Jigsaw, Demandbase, and LinkedIn, Marketo aims to empower sales with its native Force.com application.
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Companies: SMB/Mid-market CRM
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