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Articles: SMB/Mid-market CRM
Companies, customers, and industry visionaries honored for successes in the CRM marketplace over the previous 12 months.
Magic Quadrant for SFA '09: The research firm evaluates two fewer vendors this year, and promotes Oracle CRM On Demand to join corporate cousin Siebel CRM in the top quadrant for the first time.
Adoption of a new sales performance system doesn't happen by chance.
Former competitors combine, aiming to be the largest provider of mobile business applications.
CRM + KM = smart CRM.
Citing heavy demand, the research firm unveiled its first-ever evaluation of nine vendors in the rapidly maturing space.
The behavioral analytics provider boosts scalability, flexibility, and affordability with its new deployment model.
No more customer-reference fire drills.
Hypatia Research discusses the importance of enterprise feedback management and the future of the market.
Marketers are cutting costs and opting for cheaper, more measurable tactics.
Sharing knowledge to build better relationships.
Magic Quadrant for EMM '09: Enterprise marketing management vendors continue to face slow adoption rates in an economic downturn.
RightAnswers seeks to close the loop and maximize search capabilities with its latest release.
CRM won't solve everything. You still need skilled salespeople to get it right.
A new Forrester Research report encourages organizations to embrace self-service business intelligence and mash it up to get even more intelligent.
The productivity suite provider integrates email and CRM, beefs up its Projects application, and entices Salesforce.com users to switch over.
Forrester principal analyst William Band takes a deep dive into technologies that have evolved from having "overhyped expectations" to becoming critical to the "enterprise competitive strategy."
Self-publishing company Author Solutions turns to Salesforce.com's platform-as-a-service to host its operations and expand its library of ideas.
Delivering quality customer service means making quality shots.
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Companies: SMB/Mid-market CRM
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