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Articles: SMB/Mid-market CRM
Citing heavy demand, the research firm unveiled its first-ever evaluation of nine vendors in the rapidly maturing space.
The behavioral analytics provider boosts scalability, flexibility, and affordability with its new deployment model.
No more customer-reference fire drills.
Hypatia Research discusses the importance of enterprise feedback management and the future of the market.
Marketers are cutting costs and opting for cheaper, more measurable tactics.
Sharing knowledge to build better relationships.
Magic Quadrant for EMM '09: Enterprise marketing management vendors continue to face slow adoption rates in an economic downturn.
RightAnswers seeks to close the loop and maximize search capabilities with its latest release.
CRM won't solve everything. You still need skilled salespeople to get it right.
A new Forrester Research report encourages organizations to embrace self-service business intelligence and mash it up to get even more intelligent.
The productivity suite provider integrates email and CRM, beefs up its Projects application, and entices Salesforce.com users to switch over.
Forrester principal analyst William Band takes a deep dive into technologies that have evolved from having "overhyped expectations" to becoming critical to the "enterprise competitive strategy."
Self-publishing company Author Solutions turns to Salesforce.com's platform-as-a-service to host its operations and expand its library of ideas.
Delivering quality customer service means making quality shots.
Readers tell us what they think of "social" technologies.
The end of on-demand business intelligence provider LucidEra, captured on the public tweetstream.
Author David Meerman Scott reveals the secret to having your idea spread everywhere.
SAPPHIRE '09: SAP executives stressed the emerging need for transparency among all enterprises. Did the message ring true?
Industry experts—including some LucidEra investors and competitors—speculate on the reasons behind the fall of an on-demand business intelligence pioneer, and LucidEra customers talk about how they'll cope with the loss.
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