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Articles: SMB/Mid-market CRM
A back-to-basics approach can save your business.
CRM Evolution '09 — Day 2: Mobile applications are bridging the gap between sales and CRM.
Usability can be the lynchpin between failure and success.
CRM Evolution '09 — Day 1: KEYNOTE: Customers may control the conversation, but they do not control your business.
CRM Evolution '09 — Day 1: Sales and strategy luminaries offer tips for staying above ground -- and prospering -- during the downturn.
Sporting a new look and a new user interface, the marketing solutions vendor retires the Affinium name and targets the interactive marketer.
Citing customer demand and market movement, the company unveils its latest platform, promising the equivalent of a workforce optimization suite.
Companies, customers, and industry visionaries honored for successes in the CRM marketplace over the previous 12 months.
Magic Quadrant for SFA '09: The research firm evaluates two fewer vendors this year, and promotes Oracle CRM On Demand to join corporate cousin Siebel CRM in the top quadrant for the first time.
Adoption of a new sales performance system doesn't happen by chance.
Former competitors combine, aiming to be the largest provider of mobile business applications.
CRM + KM = smart CRM.
Citing heavy demand, the research firm unveiled its first-ever evaluation of nine vendors in the rapidly maturing space.
The behavioral analytics provider boosts scalability, flexibility, and affordability with its new deployment model.
No more customer-reference fire drills.
Hypatia Research discusses the importance of enterprise feedback management and the future of the market.
Marketers are cutting costs and opting for cheaper, more measurable tactics.
Sharing knowledge to build better relationships.
Magic Quadrant for EMM '09: Enterprise marketing management vendors continue to face slow adoption rates in an economic downturn.
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Companies: SMB/Mid-market CRM
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