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Articles: SMB/Mid-market CRM
The technique to achieving marketing-sales alignment.
Pundits say the $1.8 billion deal — uniting a provider of development platforms with arguably the predominant player in Web analytics — has the potential to finally make measurement a powerful aspect of interactive media.
Three tips for winning customers despite tough economic times.
The CRM vendor scoops up a social networking and community platform provider for $6 million to expand its social CRM offerings.
The company releases Service Cloud 2 with innovation around Knowledge, Answers, and Twitter.
The company brings forth its fifth option for CRM users, Salesforce Contact Manager, geared toward the smallest of businesses.
Social media and CRM converge at the Wharton School of Business.
A new survey shows the importance of CRM to customer loyalty.
Aberdeen Group fleshes out the top reasons for business intelligence investments among small-to-midsize businesses.
AMI-Partners reports 100 percent growth in interest among small-to-midsize businesses in managed software and services.
Enough with the promotions, customers demand better service.
A new version of Sage's contact and customer management software sports a redesigned interface, social media capabilities, and e-marketing functionality.
The path to igniting sustainable sales performance.
CRM Evolution '09: CRM consultant shares tips for barreling through the economy and thriving in a post-recession world.
CRM Evolution '09: Your one-stop shop for all the news and coverage coming out of CRM magazine's annual conference in New York.
Despite an uptick in business activity, Pear Analytics says the majority of Twitter posts contain "Pointless Babble."
Driven largely by the search engine giant, e-business receives a customer satisfaction score of 81.5 this quarter, up from 79.3 a year ago.
Microsoft and IBM do the most sharing, with Novell playing close behind.
With NetSuite, a retailer scores a run, a basket, a touchdown, and a goal [Midmarket Suite CRM]
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