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Articles: SMB/Mid-market CRM
Undercutting conventional wisdom, a recent Forrester Research report raises the possibility that a SaaS deployment can outperform an on-premises one for as long as five years -- or more.
Shop.org Annual Summit '09: With 90 percent of households reporting a reduction in shopping,
Shop.org Annual Summit '09: A record number of attendees gather to learn strategies for the changing e-commerce landscape.
A strategy to improve marketing efficiency and customer loyalty.
More retail merchants are on Facebook and Twitter than they are employing customer reviews and viral videos, according to a survey by The E-tailing Group.
Nurturing customers with analytics.
Social business solutions company adds social monitoring to its offering and aims to enable collaboration and engagement.
Survey results of more than 40,000 American households shows that technology will continue to see strong adoption in daily life.
Gartner CRM Summit '09, Day 3: Connecting with customers relies on the power of influence.
Gartner CRM Summit '09, Day 2: Analyst Gene Alvarez emphasizes the strategic importance of expanding e-commerce with the power of Web 2.0 technologies.
The social media monitoring company extends its truCast Suite and segments its capabilities based on user needs.
The technique to achieving marketing-sales alignment.
Pundits say the $1.8 billion deal — uniting a provider of development platforms with arguably the predominant player in Web analytics — has the potential to finally make measurement a powerful aspect of interactive media.
Three tips for winning customers despite tough economic times.
The CRM vendor scoops up a social networking and community platform provider for $6 million to expand its social CRM offerings.
The company releases Service Cloud 2 with innovation around Knowledge, Answers, and Twitter.
The company brings forth its fifth option for CRM users, Salesforce Contact Manager, geared toward the smallest of businesses.
Social media and CRM converge at the Wharton School of Business.
A new survey shows the importance of CRM to customer loyalty.
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