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Articles: SMB/Mid-market CRM
The release of OmniSocial unifies the company's collaboration, social media, and community products.
Pundits and company executives believe that the new IP Office 5 expands functionality while improving simplicity -- two factors deemed prerequisites for success in this sector.
Coda 2go, an application built natively on Salesforce.com's Force.com platform, becomes FinancialForce.com, a new company backed by Salesforce.com and Unit 4 Agresso, parent company of accounting software vendor Coda.
When live agents can't be had, interactive voice response systems may suffice.
The company's flagship sales force automation product tries to bring clarity to ad hoc selling.
With incomplete information, some hazards can be deadly.
If your goal is to launch a viral campaign simply to increase your brand awareness, you're flirting with danger.
Undercutting conventional wisdom, a recent Forrester Research report raises the possibility that a SaaS deployment can outperform an on-premises one for as long as five years -- or more.
Shop.org Annual Summit '09: With 90 percent of households reporting a reduction in shopping,
Shop.org Annual Summit '09: A record number of attendees gather to learn strategies for the changing e-commerce landscape.
A strategy to improve marketing efficiency and customer loyalty.
More retail merchants are on Facebook and Twitter than they are employing customer reviews and viral videos, according to a survey by The E-tailing Group.
Nurturing customers with analytics.
Social business solutions company adds social monitoring to its offering and aims to enable collaboration and engagement.
Survey results of more than 40,000 American households shows that technology will continue to see strong adoption in daily life.
Gartner CRM Summit '09, Day 3: Connecting with customers relies on the power of influence.
Gartner CRM Summit '09, Day 2: Analyst Gene Alvarez emphasizes the strategic importance of expanding e-commerce with the power of Web 2.0 technologies.
The social media monitoring company extends its truCast Suite and segments its capabilities based on user needs.
The technique to achieving marketing-sales alignment.
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