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Articles: SMB/Mid-market CRM
The company's latest on-demand solution looks to ease the challenges online marketers face today.
Only social media can put the customer back into CRM.
An evaluation of the changes wrought by Salesforce.com's Marc Benioff.
Salesforce.com has proven the importance of making sure its customers are successful.
RightNow Summit '09: In his opening keynote address, founder and CEO Greg Gianforte outlined the company's plan to rid world of bad experiences.
Knowledge management is the path to content management success.
SpatialKey's on-demand solution boasts a geographic information system (GIS) that's both low cost and caters to the business user.
eMetrics '09: The Web has the potential to change the way companies and consumers interact, but how to make that happen is still up in the air.
eMetrics '09: Even if the transactions don't necessarily happen on the Web site, B2B marketers still have to manage the site experience.
With StayinFront EdgeRx, The vendor diagnoses a new hosted CRM version for its life sciences customers.
Predictive Analytics World '09: With great power comes great responsibility, but the power has yet to fully manifest and predictive analytics is already assuming significant responsibility as it battles hearsay and consumer fear.
Deals by both ClickSoftware and Spoken Communications signal an emerging trend in the customer service sector: competition through acquisition.
Mediabistro.com's UGCX '09: A Forrester Research analyst outlines the impact of social media on business.
SAP World Tour '09: Morning keynote addresses challenge attendees to take charge — or risk failure.
Industry thought leaders -- Hinchcliffe & Co., Asuret, and Socialtext -- join forces to drive success in enterprise social computing projects. Plus, Socialtext calculates an announcement of its own.
DMA '09: Members of past generations didn't age — they simply died. Baby Boomers, on the other hand, are defying that fate -- and if they're demanding more from life, why aren't marketers giving them what they want?
Because it's going on all around you, and your customers are talking.
destinationCRM.com Exclusive: A new report from Forrester Research explores the maturity of your customer intelligence — and reveals what your marketing department isn't measuring.
Forrester Business Technology Forum '09: It's not only hip -- it's critical -- to be lean today, especially when waste is a significant cost to companies. To do so, however, technology and business need to start communicating in terms both can understand.
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