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Articles: SMB/Mid-market CRM
Unable to connect social media to quantifiable results has made marketers wary of the investment, but this year may be the year all that changes.
Enhance your brand with digital video.
With SMS on the rise, one pundit says the vendor's latest offering will help drive more business.
Unless the concept is integrated into your operating strategy, your view is incomplete.
Break down internal silos to yield more-satisfied customers.
Site satisfaction calls for improvement as customers increasingly look online for information about their health.
How credit card companies are making the most of their existing relationships.
Be prepared to act on customer feedback.
The social collaboration platform provider puts out a new release geared toward community managers.
Forget the scripts — empower telesales agents to engage in a real dialogue.
The online social CRM product allows salespeople to create deals, link up with social networks, and organize customers with unique SuperTag functionality.
Harness technology to improve the customer experience.
Boost customer retention by acting at the right time.
Forrester Wave on ECM '09: Steady growth and a spate of consolidation mark the latest report by Forrester Research.
Hint: Desperate marketers rarely win.
From hodgepodge to homogeneity, Intuit provides a new home for customer information.
Attensity's latest release incorporates insight from social networks to enhance a company's own knowledge base for better customer service.
Forget YouTube sensations and wardrobe malfunctions. After years spent bound up by bandwidth, video is finally able to help your business become the star of the show.
When the economy (eventually) rebounds, customers will be swayed by differentiators. That's why the smart companies are investing in customer experience now.
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