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Articles: SMB/Mid-market CRM
The for-profit world should heed the hard-won lessons of the nonprofits
Grab consumer attention with personalized images.
Give customers an opportunity to play an active role in customizing their customer service
Your company is more than the sum of its transactions
Announcing the exit of Chief Executive Officer Léo Apotheker, SAP returns to a "Co-CEO" format, appointing Bill McDermott and Jim Hagemann Snabe to split leadership duties.
Boost sales while recovering from the recession.
BTM is heating up 2010.
Learn the value of integrating a mobile component into your CRM strategy.
The links, additions, and bonuses mentioned in this month's excerpt from the fourth edition of CRM legend Paul Greenberg's book, CRM at the Speed of Light.
The vendor's latest release focuses on enhancing the customer experience by enabling companies to be connected.
Information technology research firm expands its offerings with two recent acquisitions.
Enterprise solution provider is keeping busy with a new edition as well as a new addition.
Open doors with social selling.
Information Industry Summit '10: Panelists share their secrets to shaking up the information industry.
Merging the digital and the real to create an engaging experience.
What history—and a survey of current behavior—can teach us about the threat to customer loyalty.
Organizations must change their mission and culture to benefit from new technologies.
Knowing where consumers are can reveal a lot about who they are.
This month's special report on innovation may have a bit of an emphasis on the inhuman machine, but we still know the single-most important part of technology is the user interface. What happens when the user becomes the interface?
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