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Articles: SMB/Mid-market CRM
Customers want — and expect — personalization.
Convert up to 50 percent of abandoners with real-time follow-up.
Despite boasts that "the customer is king," a new report finds that consumer insight isn't getting a seat at the table.
Accenture's Social CRM report reveals the trio of obstacles to overcome when developing a social strategy.
Reports point to the emergence of a new social group and help marketers act upon the various segments of online participants.
Don't let distance infringe upon effective leadership.
Two research reports outline the drivers of growth for open-source business intelligence -- and what customers can expect as the market matures.
Net Promoter Conference '10: Satmetrix CEO encourages companies to move beyond the "zone of tolerance" to redefine customer experiences.
Community tools from Mzinga help a communications company communicate
With InfoStreet, a consultancy gets enterprise-caliber efficiency on a small-business budget
RightNow Technologies helps Organic Valley feed information-hungry consumers
Modern nonprofits can't afford to seem like technological backwaters
Organizations want sales reps to have access to the right information at the most critical moments
Why the nonprofit sector should embrace social media and viral marketing
The for-profit world should heed the hard-won lessons of the nonprofits
Grab consumer attention with personalized images.
Give customers an opportunity to play an active role in customizing their customer service
Your company is more than the sum of its transactions
Announcing the exit of Chief Executive Officer Léo Apotheker, SAP returns to a "Co-CEO" format, appointing Bill McDermott and Jim Hagemann Snabe to split leadership duties.
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