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Articles: SMB/Mid-market CRM
Despite some headway, implementing CRM is still a daunting task.
Driven (by Paranoia) to Succeed
Executives contend that CRM is about bringing suppliers, employees, and customers closer.
Vendors line up in droves to partner with the software giant.
Pivotal chief is poised for a mid-market takeover.
IBM is implementing a system accessible by 75,000 sales and support employees.
When companies purchase an application, they're buying the vendor.
Tough Times Translate to Profits
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Companies: SMB/Mid-market CRM
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