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Articles: SMB/Mid-market CRM
The mid-market is embracing the behemoth's architecture, but enterprise vendors are opting for Java-based development to implement Web services.
Pivotal Corp. announced its intention to acquire MarketFirst Software Inc. today to win more customers looking for a marketing automation solution.
J.D. Edwards & Co. recently announced plans to standardize its suite of business applications on IBM's collaborative business infrastructure.
New product to deliver entry-level CRM to small business and workgroups; Salesforce.com leverages flexibility of ASP model
Mexico's Grupo Financiero Bital takes top honors; British Columbia Automobile Association tops in mid-market category
Microsoft Business Solutions combines Great Plains, Navision and bCentral; delivers industry-specific solutions; a product roadmap
The SMB market is substantially undeveloped and to date far less competitive
The mid-market is CRM's new land of opportunity--and a heated vendor battleground.
The CRM market is picking up steam.
Customer Support software is the first in the company's suite of CRM applications built on the .NET framework
A key finding: CRM spending will be driven by companies that sell to other businesses -- not consumers
Alliance with IBM Global Services to bring CRM to mid-market; 75 new customers in Q2 as company claims interest outside installed base
Genesys rolls out Express IPCC, Commerce Route partnership to target booming arena
Meta Group rates the suite vendors; a few application domains show signs of maturity; presence and performance
Short-term growth barriers hid long-term pot of gold; suite vendors face sophisticated customers; e-marketing evolves
Dynamics 7.0 and eEnterprise 7.0 integrates with upcoming CRM products, connects to systems both inside and outside the firewall; employee 'smart tags'
Shows off Beta 1 with clear mid-market message; pricing, packaging unveiled, resellers line up
Building Trust Among Partners
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Companies: SMB/Mid-market CRM
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