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Articles: SMB/Mid-market CRM
The SMB market is substantially undeveloped and to date far less competitive
The mid-market is CRM's new land of opportunity--and a heated vendor battleground.
The CRM market is picking up steam.
Customer Support software is the first in the company's suite of CRM applications built on the .NET framework
A key finding: CRM spending will be driven by companies that sell to other businesses -- not consumers
Alliance with IBM Global Services to bring CRM to mid-market; 75 new customers in Q2 as company claims interest outside installed base
Genesys rolls out Express IPCC, Commerce Route partnership to target booming arena
Meta Group rates the suite vendors; a few application domains show signs of maturity; presence and performance
Short-term growth barriers hid long-term pot of gold; suite vendors face sophisticated customers; e-marketing evolves
Dynamics 7.0 and eEnterprise 7.0 integrates with upcoming CRM products, connects to systems both inside and outside the firewall; employee 'smart tags'
Shows off Beta 1 with clear mid-market message; pricing, packaging unveiled, resellers line up
Building Trust Among Partners
What every organization should expect from its CRM vendor.
Salesforce.com Evangelizes Software Services Model, Readies Offline Edition
Onyx CEO Brent Frei is armed with a new product release and a new channel approach
The Sage Group creates CRM division to go head-to-head with Microsoft's Great Plains Software
Selling CRM internally must be continuous and multidirectional or implementations will stall.
Enterprise resource planning (ERP) vendor promotes CRM at FOCUS 2002; targets traditional mid-market sweet spot, gets some traction outside customer base
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Companies: SMB/Mid-market CRM
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