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Articles: SMB/Mid-market CRM
Jess Hartman, CIO and vice president of New Horizons, tells how the training company used training, of course--and the creative integration of SFA and CRM--to make its CRM initiative a success.
CRM magazine interviewed more than 30 industry leaders and surveyed about 100 readers to uncover what they expect to and predict will happen in the industry in the coming year.
Jets or Giants? Coke or Pepsi? The first two are a matter of taste. But how your business acquires the technological core of its CRM strategy cannot be simply about preference. Here's how to make the right choice between implementing a packaged solution and using internal or external IT resources to build one.
CRM magazine interviewed more than 30 industry leaders and surveyed about 100 readers to uncover what they expect to and predict will happen in the industry in the coming year.
The art of artifice in CRM.
A customer ownership scuffle between Salesforce.com Inc. and NetLedger Inc. is proving that one of the benefits of the CRM hosting model is true: Dissatisfied customers can sometimes easily switch from one CRM vendor to another.
Diversinet says that the addition of DSS's services suite enhances Diversinet's ongoing strategy to provide greater depth and breadth in its product/service offering.
Blue Martini Software Inc. announced that it experienced a 40 percent increase in performance results during a test run of Blue Martini's 5.5 CRM application operating on a single IBM eServer p650.
Some CRM companies are still seeing exponential growth.
Microsoft Corp.'s much-anticipated Microsoft Business Solutions CRM will miss the 2002 delivery mark set by the company and instead be available in "early 2003."
ProLink goes the distance with CRM.
A handful of CRM players are going on the offensive by releasing public statements discrediting Microsoft's forthcoming product.
Osborne Clarke breaks down its information silos.
Some companies are finding that industry newcomer NetLedger's integration of back- and front-office data will give them a holistic view that Salesforce.com's front-office only system can't match.
A review of CRM news and trends from 2002.
Increasingly CRM vendors are employing some CRM of their own.
Onyx Software Corp. Wednesday started shipping updated versions of its customer and partner portals that have been rebuilt on XML standards.
Of the 600 respondents to the just-released study "The Blueprint for CRM Success," nearly 450 reported at least a partial return on investment.
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