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Articles: SMB/Mid-market CRM
Using prebuilt accounting adapters Salesforce.com customers have the option to integrate with Intuit QuickBooks or Microsoft Business Solutions-Great Plains accounting software.
CRM is not about cost reduction, it's about creating customer loyalty that helps increase profits over time.
Don't miss opportunities to use CRM to enhance the bottom line.
According to Forrester Research's Paul Hamerman, although Oracle had a late start out of the gate--falling behind Microsoft, Siebel Systems, PeopleSoft, and others with CRM mid-market initiatives--there is still plenty of room for Oracle.
This week in CRM news: NetLedger gets vertical, Onyx expands financial services CRM, RightNow has great quarter, and more.
In Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship, author Frederick Newell reminds us who should really be in charge.
Products and services that hit the market this week from Pivotal, Sprint, Gartner, and others.
Big players falter, while smaller firms flourish.
PeopleSoft, best known for its enterprise business software, is aggressively courting companies squarely in the mid-market with today's announcement of 13 new products aimed at businesses with annual revenue between $50 million and $500 million.
Salesnet has released Salesnet Offline, which allows sales reps to use the complete Salesnet suite when they can't connect to the Web
The launch of Pivotal 5 marks the first time in three years that the Vancouver, BC-based CRM vendor has rolled out a full-suite release.
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Companies: SMB/Mid-market CRM
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