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Articles: Integration
Your company's Web site doesn't have to be the prettiest one out there, but it has to be useful. Here's how to make sure it is.
Readers respond to "full-service" and "on demand."
Entellium's crisis played out on Twitter, live.
Utilities have to contend with customers seeking more control of their power consumption.
Will the Grinch steal retail's favorite season?
On The Scene: RightNow Summit '08 -- Cutting costs may lead to cuts in service.
Banks are dropping like flies—or mating like bunnies.
Contact center surveying is evolving into enterprise feedback management.
Before the markets hit the skids, companies had just begun to target customer experience.
The notion of Peak Oil has more to do with CRM than you think.
Paperless payments reduce staff support, errors, and overpayments.
Web 2.0, social media, customer feedback, conversations. Transparency is the new currency in CRM—but are you really ready to let your customer behind the curtain?
Clearly, improving customer trust should be a major focus for organizations in 2009.
A recent Gartner report bemoans the fact that "companies tend to view business intelligence as [just] a bunch of technology."
An IDC survey indicates that few users pay attention to advertising on social networking sites; more than half say they find ads there "annoying."
New research from Datamonitor finds the two market giants continue to lead the WFO space, which is set to grow 10.3 percent annually through 2013.
A new sales compensation management tool joins the Makana Motivator family of products.
Forrester Research examines the growing field of social CRM and shows where the value lies.
Sales force optimization requires a grasp of what drives revenue.
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