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Articles: Integration
Experts insist that social media is measurable—it just depends on how you define your metrics.
A customer-centric approach for emerging markets.
From now on, consumers will be saddled with residual uncertainty.
Three factors are combining to (finally) drive interest in mobile CRM.
As more vendors enter the on-demand CRM arena, profit may be harder to come by. Is consolidation the answer?
Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you.
Author Tara Hunt explains how The Whuffie Factor can be a company's saving grace.
As the higher education sector finds itself struggling under a heavy course load — short-term admissions problems made worse by a systemic financial crisis—leading-edge universities are studying up on CRM.
In a recession, an innovative organization can learn to focus on fewer projects—but ones that can meet and even exceed expectations.
Five surefire ways to increase adoption among customers and contact center agents.
A practice with deep roots must bear new fruit.
Magic Quadrant for Data Quality Tools '09: Five leading vendors hold their ground, despite a slight slip by SAP.
Social media monitoring vendor Visible Technologies launches TruReputation and expands its search reputation management offerings.
Deliver freedom, not hype.
Forrester Customer Experience Forum '09: A Day Two keynote stressed that the pinnacle of online capabilities yet awaits.
Sources say the software-as-a-service business intelligence vendor caved under tough economic conditions.
The vendor's latest offering looks to deliver a clear vision for unified communications — a vision that centers on productivity enhancements.
A handful of first steps for marketing campaigns that make the most of social media.
Antenna's latest acquisition puts the company in a position to capture an even greater share of the growing market for mobile middleware.
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