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Articles: Integration
Facing regulatory requirements, spiraling costs, and an aging (and ailing) customer base, the healthcare industry looks to CRM to balance a pair of age-old doctrines: First, do no harm—and physician, heal thyself.
Proven business strategies abound—even new ones.
A decline in email responsiveness creates enormous opportunity.
Looking to enhance its business analytics capabilities, Big Blue adds the predictive analytics pioneer to its list of more than a hundred companies acquired in the past decade.
CRM player plans to integrate proactive service offerings and to focus on point solutions.
Growth in business intelligence software continues despite economic pressures.
For the first time, U.S. mobile carriers and the Mobile Marketing Association have collaborated to create a single standard for mobile SMS marketing.
Make interactions more sophisticated.
AIIM report details traits of today's Enterprise Content Management industry.
Ten essentials for a marketing portal.
Microsoft Worldwide Partner Conference '09: The tech giant hits two major milestones: a million members of its partner network and a million customers for Dynamics CRM.
Gartner Magic Quadrant for MDM for Customer Data '09: As vendors continue to invest in master data management initiatives, Initiate Systems joins IBM and Oracle in this year's top segment.
Three steps required to grasp customers' needs and hold their loyalty.
One pundit forecasts the company's service management solution is the first of many we can expect to come down the pike.
The marketing automation provider brings social media monitoring onto its platform.
Lithium Technologies' new suite, launched today, looks to unite traditional CRM and the social Web.
If banks want to improve their approach to CRM, they'll first have to improve their definition of the customer.
The enterprise feedback management vendor scoops up an online-survey software player.
In a tough economy, intelligent lead generation proves its importance.
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