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Articles: Integration
Demonstrate the value of marketing.
With the release of Centricity 9.7, Envision Telephony extends tagging capabilities to all its customers.
With its latest edition, the software-as-a-service business intelligence vendor touts usability over features.
In a transaction valued at $7.4 billion, Big Red scoops up the software-and-services provider after Sun's failed negotiations with IBM.
Navigate the downturn by investing in customer relationships.
Webtrends and Radian6 are the latest vendors to partner up for companies hoping to monitor and respond to online conversations.
Automation, optimization, integration -- all critical to effective marketing, and all require technological involvement. Too bad the relationship between the two still has a few bugs.
"What marketing really needs to be doing is driving business," says a CMO Council executive.
The deal -- valued at $20 million -- looks to help Consona extend its reach into target markets.
The MDM vendor releases a new application to empower business issues with data management.
Software spending among small and midsize businesses is now expected to grow at an annual rate of 6 percent during the next five years -- with software-as-a-service leading the charge.
In the Age of the Customer, customers demand attention.
Cloudforce London '09: The popular on-demand provider introduces a free version of its mobile CRM access package -- after all, one executive says, "cloud applications make mobility possible."
The vendor updates its software for data mining and text analytics, ditching the "Clementine" brand name for "PASW," an acronym for "predictive analytics software."
Customer strategists' service and support options are rapidly multiplying.
Web 2.0 Expo '09: Keynote speakers urge audience to connect with customers -- by telling stories and, above all else, by being honest.
Web 2.0 Expo '09: Keynote speakers strike a common chord -- consumers want their corporations and their government to open up.
Partner-built connectors link NetSuite's cloud with rival Salesforce.com's, allowing overlapping customers to combine applications.
Web 2.0 Expo '09: Social media thought leaders Charlene Li, Jeremiah Owyang, and Peter Kim discuss the barriers to social media marketing, and how to encounter them without going "over capacity."
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