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Articles: Integration
Nearing the two-year anniversary of its acquisition by Microsoft, Tellme's new features look to slash costs for enterprise customer service.
The features in the company's Spring '09 release aim squarely at its target market, says one industry analyst.
RightNow Technologies unveils high-security software-as-a-service capabilities compliant with the Department of Defense's standards.
Expectations are high for the new administration, and even with the first "President 2.0" in office, government Web sites are slow to change.
Social media has only just taken off, says Forrester analyst Jeremiah Owyang -- and his "Future of the Social Web" report says social networks and marketers will have to change their strategies. "Bad things will happen," he says.
Demonstrate the value of marketing.
With the release of Centricity 9.7, Envision Telephony extends tagging capabilities to all its customers.
With its latest edition, the software-as-a-service business intelligence vendor touts usability over features.
In a transaction valued at $7.4 billion, Big Red scoops up the software-and-services provider after Sun's failed negotiations with IBM.
Navigate the downturn by investing in customer relationships.
Webtrends and Radian6 are the latest vendors to partner up for companies hoping to monitor and respond to online conversations.
Automation, optimization, integration -- all critical to effective marketing, and all require technological involvement. Too bad the relationship between the two still has a few bugs.
"What marketing really needs to be doing is driving business," says a CMO Council executive.
The deal -- valued at $20 million -- looks to help Consona extend its reach into target markets.
The MDM vendor releases a new application to empower business issues with data management.
Software spending among small and midsize businesses is now expected to grow at an annual rate of 6 percent during the next five years -- with software-as-a-service leading the charge.
In the Age of the Customer, customers demand attention.
Cloudforce London '09: The popular on-demand provider introduces a free version of its mobile CRM access package -- after all, one executive says, "cloud applications make mobility possible."
The vendor updates its software for data mining and text analytics, ditching the "Clementine" brand name for "PASW," an acronym for "predictive analytics software."
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