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Articles: Integration
The Journey of Implementation — Part 3: A successful social media initiative merely opens up future possibilities.
The company's flagship sales force automation product tries to bring clarity to ad hoc selling.
With incomplete information, some hazards can be deadly.
If your goal is to launch a viral campaign simply to increase your brand awareness, you're flirting with danger.
Undercutting conventional wisdom, a recent Forrester Research report raises the possibility that a SaaS deployment can outperform an on-premises one for as long as five years -- or more.
Months after entering into a "stalking horse" agreement to purchase the Enterprise Solutions businesses of bankrupt Nortel Networks, Avaya ends up spending nearly twice as much as it originally offered.
Shop.org Annual Summit '09: A record number of attendees gather to learn strategies for the changing e-commerce landscape.
Forrester outlines 12 criteria necessary to address when assessing contact center outsourcers today.
More retail merchants are on Facebook and Twitter than they are employing customer reviews and viral videos, according to a survey by The E-tailing Group.
Social business solutions company adds social monitoring to its offering and aims to enable collaboration and engagement.
Survey results of more than 40,000 American households shows that technology will continue to see strong adoption in daily life.
DMG Consulting's latest study finds the contact center survey and analytics software keeps growing despite the recession.
Looking to streamline operations and reduce cost, Clearwell unveils a bolstered, fully integrated platform.
Gartner CRM Summit '09, Day 2: Analyst Gene Alvarez emphasizes the strategic importance of expanding e-commerce with the power of Web 2.0 technologies.
Gartner CRM Summit '09, Day 1: CRM analyst Michael Maoz says not only are consumers losing trust in corporations, but they are managing more aspects of the relationship.
The social media monitoring company extends its truCast Suite and segments its capabilities based on user needs.
The technique to achieving marketing-sales alignment.
Pundits say the $1.8 billion deal — uniting a provider of development platforms with arguably the predominant player in Web analytics — has the potential to finally make measurement a powerful aspect of interactive media.
Three tips for winning customers despite tough economic times.
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