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Articles: Integration
After weeks of rampant speculation -- and just six days after Informatica and Siperian dashed to the altar -- IBM and Initiate finally tie the knot, adding yet another variety of master data management to Big Blue's arsenal, and extending its reach into the healthcare and public sectors.
Learn the value of integrating a mobile component into your CRM strategy.
"This acquisition rounds out our MDM strategy beautifully," says Informatica's CMO.
The links, additions, and bonuses mentioned in this month's excerpt from the fourth edition of CRM legend Paul Greenberg's book, CRM at the Speed of Light.
The purchase allows the life sciences CRM vendor to increase the breadth of its OneKey healthcare data.
The vendor's latest release focuses on enhancing the customer experience by enabling companies to be connected.
Information technology research firm expands its offerings with two recent acquisitions.
Enterprise solution provider is keeping busy with a new edition as well as a new addition.
Information Industry Summit '10: Panelists share their secrets to shaking up the information industry.
In the pursuit of consumer sentiment, has the industry skipped over speech analytics and jumped on the social media bandwagon?
OK Labs forgoes traditional marketing in favor of a community-based Web 2.0 approach.
Merging the digital and the real to create an engaging experience.
The insurance industry is slowly shifting from traditional to trendy.
With podcasts, a blog, and social network participation, Lion Brand Yarn weaves itself into the fabric of the customer experience.
Video adds a new dimension to Electric Shopping's products and dramatically improves conversions
A luxury hotel utilizes surface computing from Microsoft to deepen relationships and its brand promise.
Knowing where consumers are can reveal a lot about who they are.
Perhaps more than ever, it's a good idea to look for good ideas? But where are they hiding?
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