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Articles: Integration
Customers want — and expect — personalization.
Convert up to 50 percent of abandoners with real-time follow-up.
Despite boasts that "the customer is king," a new report finds that consumer insight isn't getting a seat at the table.
Accenture's Social CRM report reveals the trio of obstacles to overcome when developing a social strategy.
With real-time alerts and notifications, the lead generation solution provider helps users be even more proactive when it comes to Web site activity.
Two research reports outline the drivers of growth for open-source business intelligence -- and what customers can expect as the market matures.
Organizations want sales reps to have access to the right information at the most critical moments
Announcing the exit of Chief Executive Officer Léo Apotheker, SAP returns to a "Co-CEO" format, appointing Bill McDermott and Jim Hagemann Snabe to split leadership duties.
Boost sales while recovering from the recession.
BTM is heating up 2010.
After weeks of rampant speculation -- and just six days after Informatica and Siperian dashed to the altar -- IBM and Initiate finally tie the knot, adding yet another variety of master data management to Big Blue's arsenal, and extending its reach into the healthcare and public sectors.
Learn the value of integrating a mobile component into your CRM strategy.
"This acquisition rounds out our MDM strategy beautifully," says Informatica's CMO.
The links, additions, and bonuses mentioned in this month's excerpt from the fourth edition of CRM legend Paul Greenberg's book, CRM at the Speed of Light.
The purchase allows the life sciences CRM vendor to increase the breadth of its OneKey healthcare data.
The vendor's latest release focuses on enhancing the customer experience by enabling companies to be connected.
Information technology research firm expands its offerings with two recent acquisitions.
Enterprise solution provider is keeping busy with a new edition as well as a new addition.
Information Industry Summit '10: Panelists share their secrets to shaking up the information industry.
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