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Articles: Integration
Social media success is often hard to spot, but you need to know where your industry is headed.
If your contact center empire feels as if it's crumbling all around you, these best practices may help you reclaim the seat of power.
Oracle OpenWorld '10 — Day 2: The latest version of the company's software-as-a-service application adds modules for "best-in-class" marketing and business planning as well as a preview of CRM technologies to come.
Oracle OpenWorld '10 — Day 1: Kicking off its mammoth conference, Oracle makes a few hardware announcements, tackles the cloud, and sheds more light on 2011's Fusion Platform.
A unit of Prudential Financial invests in Salesforce.com to revive a lethargic sales and customer retention program.
The steps you must take in an increasingly collaborative world.
The cloud computing company brings its newly acquired data services piece in-house with Jigsaw for Salesforce CRM.
With interface improvements and the introduction of an integrated information service, one industry thought leader remarks that he is "massively impressed."
Magic Quadrant for Sales Force Automation '10: The top sector of the annual market assessment also includes Microsoft and two Oracle offerings.
Overtone's enhanced OpenMic product offers a hybrid text-analysis engine.
Moving beyond "on-message marketing."
Top executives from SAP and its recent Sybase acquisition deliver a corporate roadmap.
Whether your strategy is operational excellence, product innovation, or customer intimacy, CRM is essential to achieve customer satisfaction. So how do you choose?
You don't want social CRM. You want integrated customer intelligence.
Magic Quadrant for Externally Facing Social Software '10: The research firm's third social report says the EFSS market is "young but developing quickly." "Expect social CRM to split into several [markets] as the technologies mature," says one report author.
A new report urges companies to balance business impact with the cost of technology.
The socially evolved ECM player expands its social media and productivity services, adding a no-cost microblogging tool to its offerings.
In what one industry analyst calls a "good move and a very good choice," IBM expands its content management and business workflow capabilities by purchasing data-capture vendor Datacap.
Why intelligence and productivity should drive development.
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