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Articles: Integration
Email and social marketing software provider integrates online relationship marketing technologies.
Look for these traits to keep both your business and IT organizations happy
How companies can reap the benefits
The deal is worth $276 million in cash and $50 million in stocks.
The latest version delivers new features to meet the needs of the world's leading high-tech product and complex service and support environments.
Astute SRM helps companies increase customer engagement, optimize social business processes, and drive innovation.
Forrester Research determined that many companies are planning to invest heavily in WCM with plans to use other technologies in conjunction.
The cloud-based solutions will provide marketers with real-time social media analytics.
Key features include Twitter and Lithium social customer channels, automated customer answers, advanced reporting, and support for 33 languages.
Personalizing customer communications is important, but it's essential to understand your audiences' preferences and not assume that you know them.
Cognos solution leads to 50,000 new visits and revenue growth
Nexidia's QuickStart helps health insurer reduce call times and volume and improve self-service on the Web
Sales and marketing teams must be connected for a win-win scenario
Study identifies the main triggers for consumer disengagement in online marketing campaigns
By acknowledging social media's influence and capitalizing on it, you could create evangelists for your company
Technology and strategy convert customer interactions into actionable insight
The technologies will play a bigger role in everyday business processes and mobile devices
Users will have access to SAP CRM from desktops and mobile devices.
New software and consulting service includes a "university," cloud analytics, and personalized shopping strategies.
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