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Articles: Integration
Announcing customer wins proves your organization is good at making promises; announcing customer successes proves it's good at keeping promises.
Joe Auto uses CRM to polish the image of the automotive repair business.
Many CRM services firms lag in brand recognition.
Pivotal chief is poised for a mid-market takeover.
IBM is implementing a system accessible by 75,000 sales and support employees.
Decrease costs and increase sales by targeting the right audience.
Closing the gap between customer expectations and business reality will give everyone a good night's rest.
Companies need to shift their focus from customer satisfaction as a measure of ROI to understanding the intrinsic value of individual customers. To do this, they need to examine the relationship between a company's investment in customer relationships and the returns that different customer segments generate in return for those investments.
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