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Articles: Integration
Critical success factors for an effective CRM
Airborne Express unleashes Onyx software and portal in phases; 700 sales and marketing employees get customer information at their fingertips
Dynamics 7.0 and eEnterprise 7.0 integrates with upcoming CRM products, connects to systems both inside and outside the firewall; employee 'smart tags'
CRM vendor touts deeper integration with ERP systems; takes aim at heavyweights SAP, JD Edwards, Oracle and PeopleSoft
Cape Clear opens up development platform to Salesforce.com customers; "the new era of integration has begun," says CEO
Despite tremors on Wall Street, a tiny Canadian software developer takes giant steps with an acquisition that doubles the company's size
A recent survey of Fortune 1000 executives attributes CRM failure to inadequate support from top management
AMR researcher points to misguided project implementation strategies, lack of governance and bound architecture
ListenPoint unleashes Web-based marketing software; module collects field intelligence for corporate brass, aiming to boost sales
Hewlett-Packard Co. and Deloitte Consulting Thursday shared details of an alliance to design, build and integrate the key services needed to implement CRM solutions, as well as the outsourcing services to manage these offerings.
When Do CRM Implementations Become Failures?
Ask Jeeves Inc. is unveiling today a new product that enables customers to connect their enterprise data systems to Ask Jeeves to enhance customer efficiency via natural language Web self-service.
The future of a CRM investment rests on the company's ability to document and measure returns, according to a study by Harte-Hanks, a CRM vendor targeting community banks and credit unions. Harte-Hanks surveyed nearly 500 North American companies spanning manufacturing, finance, retail and transportation.
Consultants in North American and Europe trained on latest analytical CRM technology
Integrate offerings to deliver real-time analytics and intelligent routing; arms contact center agents with latest customer info
Enterprise resource planning (ERP) vendor promotes CRM at FOCUS 2002; targets traditional mid-market sweet spot, gets some traction outside customer base
Most enterprises struggle to gather complete, accurate, and consistent information about their customers. The process of cleansing and integrating customer data is often the hidden "gotcha" in CRM projects. This is rarely because project teams aim too high. Rather, it reflects the fragmented way that most enterprises gather and maintain data about customers in the absence of a vision for customer knowledge management (CKM).
Unwinding at a cafe in Palo Alto, Calif., after a long sales tour, Onyx CEO Brent Frei couldn't stop talking about his software's strong technical foundation. Three weeks later, Onyx unveiled today its Internet-based Enterprise CRM 4.0 suite, developed specifically to run on a Web services-enabled platform.
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