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Articles: Integration
Data-platform integrator Acta builds interface to Trillium data-quality software, hopes to address critical data flow and integrity issues
The word is out: Integration is the key to unlocking CRM's potential. Everyone from vendors to consultants and customers claim they can do it -- but it's just not that easy, industry watchers say.
The lines between service automation and other software are blurring, and thus signaling the fall of standalone eServices
There's no "short cut" to customer enlightenment - instead, companies must do the hard work to understand customer processes, issues, and opportunities, set clear goals (supported by specific actions and metrics), and prioritize the "long list" of possible projects into a series of steps that can improve customer value and demonstrate results.
Buyout of Navision expands global presence.
Visual Elk seen as key to corralling remote salespeople
Keeping in line with other CRM players, Onyx this week unveiled a steep drop in software sales for its first quarter due to weak corporate demand for software.
PeopleSoft makes its big bet on e-business at its strategy summit in Las Vegas.
Oracle Corp. and Dendrite International Inc. this week announced completion of a jointly developed CRM solution for the pharmaceutical market.
Announcing customer wins proves your organization is good at making promises; announcing customer successes proves it's good at keeping promises.
Joe Auto uses CRM to polish the image of the automotive repair business.
Many CRM services firms lag in brand recognition.
Pivotal chief is poised for a mid-market takeover.
IBM is implementing a system accessible by 75,000 sales and support employees.
Decrease costs and increase sales by targeting the right audience.
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