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Articles: Integration
There is a need for more marketing accountability and precision; companies should look at ROI across the enterprise, for example, CRM and supply chain together; and total customer value should include each customer's current value, their future value, and associated value.
The benefits of EII range from improving the real-time characteristics of business intelligence to easing mergers and speeding development of enterprise portals and e-business integration applications.
CRM requires a full integration of all pre- and postsales services systems operating from a common database, using a variety of voice, data, and image communication links (wireless, Internet, etc.).
According to Gartner, 48 percent of North American enterprises surveyed said the economic slowdown has caused them to reduce spending on Web services development, but not so much as to discontinue these projects.
The next generation of industry leaders will be set apart by the ability of organizations to strengthen their current relationships to protect against customer defection and loss, and to streamline their operations and people to respond quickly and effectively when customer investment rates return.
Here are 12 lessons that have been learned from the history of CRM implementations that companies must heed to ensure that they build effective CRM capabilities.
For CRM to truly be effective, solutions must be designed and customized to fit with the unique business processes of each organization.
Don't fall into the proprietary pitfalls when integrating. Just as packaged applications caused the scattered data silos and disparate operating systems, using proprietary software to integrate will open another Pandora's box.
The third area where finance has to evolve is creating CRM objectives and metrics that can be translated back into the traditional framework of income, balance, and cash flow statements for financial planning and reporting.
Intentia yesterday announced its migration path for J.D. Edwards to Intentia's Movex Collaboration applications.
A survey released today by marketing consulting firm Aelera polled 146 marketing and IT professionals online to determine the effects of bringing IT in on marketing projects.
Content integration can be achieved through a platform that provides a single, bidirectional interface for accessing and working with unstructured content regardless of where it resides across the organization.
CRM isn't just about sales force automation, customer loyalty, or 360-degree customer views. It's also about the processes that support those ideas.
March 18, 2003. Just another day. Or was it? To those in the CRM industry it was one more opportunity to improve customer service, streamline CRM processes, and build revenue. CRM magazine hit the road that day and shadowed people throughout the United States who are immersed in CRM: executives at four customer companies, including sales, marketing, contact center, and IT folks; two analysts; the CTO and a sales manager of an integration firm; and a key account salesperson for an enterprise CRM vendor. The goal was to uncover the role CRM plays in their jobs and for their companies on a typical day. What we found was anything but ordinary. Following is our inside look at a day in the life of CRM.
Don't miss opportunities to use CRM to enhance the bottom line.
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