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Articles: Integration
March 18, 2003. Just another day. Or was it? To those in the CRM industry it was one more opportunity to improve customer service, streamline CRM processes, and build revenue. CRM magazine hit the road that day and shadowed people throughout the United States who are immersed in CRM: executives at four customer companies, including sales, marketing, contact center, and IT folks; two analysts; the CTO and a sales manager of an integration firm; and a key account salesperson for an enterprise CRM vendor. The goal was to uncover the role CRM plays in their jobs and for their companies on a typical day. What we found was anything but ordinary. Following is our inside look at a day in the life of CRM.
Don't miss opportunities to use CRM to enhance the bottom line.
Merrill Lynch signs a five-year CRM contract.
Follow these 10 steps and you'll have information that really means something, rather than just have a lot of data that confuses more than it informs.
Global Product Performance Platform (GP3), fuses customer-centric strategies and user-focused design within a standards-based J2EE architecture.
To achieve enterprisewide strategies and solutions, companies will need to blend an enterprisewide strategic vision with business intelligence expertise and business process management skills.
The number one challenge facing businesses today is the integration of old and new technologies, says systems integrator BEA.
Hewlett-Packard's creation of a dedicated Web services management team allows HP to both defend the current marketplace and still help partners see opportunities to go to market with a product and bring new value to customers.
Switching CRM vendors is a tough, but often wise, decision.
According to the report, the public sector is set to be the fastest growing sector, with a compounded annual growth rate of approximately 21 percent over the forecast period. The healthcare sector will also see significant growth.
You can't build CRM without content.
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