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Articles: Integration
Mobile technology coupled with CRM lets the corporate office receive timely field intelligence collected by mobile professionals, and mobile technologies help sales representatives and field service workers stay current with their accounts and customers.
Business-process fusion is the transformation of business activities achieved by integrating previously autonomous business processes; it is key to achieving integration.
IT buyers are looking for long-term value in their purchases, not making decision based solely on cost.
The InterAction product has provided business value on many levels, but the most important has been by allowing us to get a handle on our internal processes.
The solution, which is available immediately, is aimed at small and midsize businesses.
Small and medium-size businesses require an approach to CRM that minimizes risk and cost, and increases return on investment.
Meta Group's "Data Quality Tools Evaluation Report" states that data quality-adoption rates are expected to expand 20 to 30 percent annually during the next three to five years.
Balboa Insurance wanted to create a system where users would not have to toggle between screens, but would be able to access all data about a certain client in one user interface.
CRM magazine Editor-in-Chief Ginger Conlon had the opportunity recently to meet with executives at five of the largest CRM vendor companies. They discussed vendor accountability and the one question companies must ask their prospective CRM vendors.
Teradata says identity theft worries rise, Vignette survey shows customers want more integration, Topcall reports that companies need better disaster recovery systems, and more...
If no one is willing to use it, the best system in the world is worthless. Avoiding this fate is the real key to success in implementing a CRM or PRM application.
Datamonitor ranks European integrators, Ascential acquires Mercator, JMP says license sales to improve, and more.
BEA says its new integration platform, WebLogic 8.1 makes even more strides in alleviating the growing integration headaches facing many enterprises today.
Here, the winning strategies of five CRM project leaders who successfully championed CRM initiatives within their organizations.
Take the following advice on how to overcome these six barriers, and keep your organization from being among those that have squandered their CRM investments.
There is a need for more marketing accountability and precision; companies should look at ROI across the enterprise, for example, CRM and supply chain together; and total customer value should include each customer's current value, their future value, and associated value.
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