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Articles: Integration
Industry experts provide guidance for considering and deploying speech technologies.
The networking giant pushes IP-telephony solutions and financing options for the SMB and midmarket spaces, among its slew of new offerings.
Dreamforce '05: Marc Benioff details visions of 'the eBay of enterprise applications' with Appforce.
Between May 2004 and June 2005 CRM magazine checked in every two to three weeks with Churchill Downs Inc. to gauge the progress of the company's multiyear, multimillion CRM initiative. Vice President of CRM and Technology Solutions Atique Shah's CRM initiative diary shed light on the ups and downs that he and his team encountered during a hectic, and ultimately winning, year one. In the course of these discussions Shah regularly mentioned CRM's warning bells, some of which sounded, some of which remained blessedly silent. We return to the site of the Kentucky Derby's parent company to examine the seven warning bells and to flesh out year-one lessons that will help other CRM project managers improve their odds of success.
Five criteria every organization should address.
Version 3.0 focuses on the SMB market with hosting options, Outlook integration, and marketing automation tools.
Office automation meets SFA with ACT! and WiredContact.
A Forrester study sees the market shifting from best-of-breed to comprehensive suite solutions that offer more layered approaches to security.
Service-oriented architecture is the core of professional services offerings, and more workers are needed to implement it.
The new version's enhanced functionality targets midsize companies.
Consider CRM solution delivery as a phased progression of delivered business benefit.
Get back to the roots of CRM with this refresher course on integration.
A payment-processing leader learns the benefits of back-end integration.
The sources of discomfort are service-oriented architecture and the enterprise service bus model.
Additions to Business Objects' operational BI platform still require integration, but address the trend of operational and tactical analytics.
Month 12: To make good on its year-one deliverables Churchill Downs' CRM team must make believers out of everyone.
Wireless carriers must nurture existing customers, not just focus on attracting new ones.
M&As left remote access provider Tarantella in an information silo trance; a new CEO called on SalesLogix to cast a customer-centricity spell.
CRM's original value proposition is the responsibility of the entire enterprise--not CRM alone.
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