A survey released today by marketing consulting firm Aelera polled 146 marketing and IT professionals online to determine the effects of bringing IT in on marketing projects.
CRM Featured News,
Posted 19 Jun 2003
Content integration can be achieved through a platform that provides a single, bidirectional interface for accessing and working with unstructured content regardless of where it resides across the organization.
Viewpoints,
Posted 16 Jun 2003
CRM isn't just about sales force automation, customer loyalty, or 360-degree customer views. It's also about the processes that support those ideas.
Viewpoints,
Posted 09 Jun 2003
Insight,
Posted 02 Jun 2003
March 18, 2003. Just another day. Or was it? To those in the CRM industry it was one more opportunity to improve customer service, streamline CRM processes, and build revenue. CRM magazine hit the road that day and shadowed people throughout the United States who are immersed in CRM: executives at four customer companies, including sales, marketing, contact center, and IT folks; two analysts; the CTO and a sales manager of an integration firm; and a key account salesperson for an enterprise CRM vendor. The goal was to uncover the role CRM plays in their jobs and for their companies on a typical day. What we found was anything but ordinary. Following is our inside look at a day in the life of CRM.
Magazine Features,
Posted 02 Jun 2003
Insight,
Posted 02 Jun 2003
Don't miss opportunities to use CRM to enhance the bottom line.
Viewpoints,
Posted 05 May 2003
Insight,
Posted 01 May 2003
Insight,
Posted 01 May 2003
Merrill Lynch signs a five-year CRM contract.
Insight,
Posted 01 May 2003
Follow these 10 steps and you'll have information that really means something, rather than just have a lot of data that confuses more than it informs.
Magazine Features,
Posted 01 Apr 2003
Insight,
Posted 01 Apr 2003
Global Product Performance Platform (GP3), fuses customer-centric strategies and user-focused design within a standards-based J2EE architecture.
CRM Featured News,
Posted 12 Mar 2003
To achieve enterprisewide strategies and solutions, companies will need to blend an enterprisewide strategic vision with business intelligence expertise and business process management skills.
CRM Featured News,
Posted 10 Mar 2003
The number one challenge facing businesses today is the integration of old and new technologies, says systems integrator BEA.
CRM Featured News,
Posted 04 Mar 2003
Hewlett-Packard's creation of a dedicated Web services management team allows HP to both defend the current marketplace and still help partners see opportunities to go to market with a product and bring new value to customers.
CRM Featured News,
Posted 04 Mar 2003
Switching CRM vendors is a tough, but often wise, decision.
Magazine Features,
Posted 03 Mar 2003
Insight,
Posted 03 Mar 2003
Insight,
Posted 03 Mar 2003
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