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Articles: Integration
Meta Group's "Data Quality Tools Evaluation Report" states that data quality-adoption rates are expected to expand 20 to 30 percent annually during the next three to five years.
Balboa Insurance wanted to create a system where users would not have to toggle between screens, but would be able to access all data about a certain client in one user interface.
CRM magazine Editor-in-Chief Ginger Conlon had the opportunity recently to meet with executives at five of the largest CRM vendor companies. They discussed vendor accountability and the one question companies must ask their prospective CRM vendors.
Teradata says identity theft worries rise, Vignette survey shows customers want more integration, Topcall reports that companies need better disaster recovery systems, and more...
If no one is willing to use it, the best system in the world is worthless. Avoiding this fate is the real key to success in implementing a CRM or PRM application.
Datamonitor ranks European integrators, Ascential acquires Mercator, JMP says license sales to improve, and more.
BEA says its new integration platform, WebLogic 8.1 makes even more strides in alleviating the growing integration headaches facing many enterprises today.
Here, the winning strategies of five CRM project leaders who successfully championed CRM initiatives within their organizations.
Take the following advice on how to overcome these six barriers, and keep your organization from being among those that have squandered their CRM investments.
There is a need for more marketing accountability and precision; companies should look at ROI across the enterprise, for example, CRM and supply chain together; and total customer value should include each customer's current value, their future value, and associated value.
The benefits of EII range from improving the real-time characteristics of business intelligence to easing mergers and speeding development of enterprise portals and e-business integration applications.
CRM requires a full integration of all pre- and postsales services systems operating from a common database, using a variety of voice, data, and image communication links (wireless, Internet, etc.).
According to Gartner, 48 percent of North American enterprises surveyed said the economic slowdown has caused them to reduce spending on Web services development, but not so much as to discontinue these projects.
The next generation of industry leaders will be set apart by the ability of organizations to strengthen their current relationships to protect against customer defection and loss, and to streamline their operations and people to respond quickly and effectively when customer investment rates return.
Here are 12 lessons that have been learned from the history of CRM implementations that companies must heed to ensure that they build effective CRM capabilities.
For CRM to truly be effective, solutions must be designed and customized to fit with the unique business processes of each organization.
Don't fall into the proprietary pitfalls when integrating. Just as packaged applications caused the scattered data silos and disparate operating systems, using proprietary software to integrate will open another Pandora's box.
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