"What marketing really needs to be doing is driving business," says a CMO Council executive.
CRM Featured Articles,
Posted 14 Apr 2009
The deal -- valued at $20 million -- looks to help Consona extend its reach into target markets.
CRM Featured Articles,
Posted 10 Apr 2009
The MDM vendor releases a new application to empower business issues with data management.
CRM Featured Articles,
Posted 09 Apr 2009
Software spending among small and midsize businesses is now expected to grow at an annual rate of 6 percent during the next five years -- with software-as-a-service leading the charge.
CRM Featured Articles,
Posted 09 Apr 2009
In the Age of the Customer, customers demand attention.
Viewpoints,
Posted 08 Apr 2009
Cloudforce London '09: The popular on-demand provider introduces a free version of its mobile CRM access package -- after all, one executive says, "cloud applications make mobility possible."
CRM Featured Articles,
Posted 07 Apr 2009
The vendor updates its software for data mining and text analytics, ditching the "Clementine" brand name for "PASW," an acronym for "predictive analytics software."
CRM Featured Articles,
Posted 06 Apr 2009
Customer strategists' service and support options are rapidly multiplying.
Front Office,
Posted 06 Apr 2009
Web 2.0 Expo '09: Keynote speakers urge audience to connect with customers -- by telling stories and, above all else, by being honest.
CRM Featured Articles,
Posted 03 Apr 2009
Web 2.0 Expo '09: Keynote speakers strike a common chord -- consumers want their corporations and their government to open up.
CRM Featured Articles,
Posted 02 Apr 2009
Partner-built connectors link NetSuite's cloud with rival Salesforce.com's, allowing overlapping customers to combine applications.
CRM Featured Articles,
Posted 02 Apr 2009
Web 2.0 Expo '09: Social media thought leaders Charlene Li, Jeremiah Owyang, and Peter Kim discuss the barriers to social media marketing, and how to encounter them without going "over capacity."
CRM Featured Articles,
Posted 02 Apr 2009
CMS Watch finds a single platform for Web content management and social software is not ready yet for the level of transparency the White House demands.
CRM Featured Articles,
Posted 02 Apr 2009
The need for knowledge now permeates the enterprise.
Re:Tooling,
Posted 01 Apr 2009
But are you prepared to let them?
Connect,
Posted 01 Apr 2009
Consumers—at home and abroad—are demanding that companies address their needs.
The Tipping Point,
Posted 01 Apr 2009
Solving a problem works best when others help you spread the good word.
Insight,
Posted 01 Apr 2009
As service providers expand their combined multimedia packages, customer service requires attention.
Insight,
Posted 01 Apr 2009
Vendors unleash a new round of community forums for their customers.
Insight,
Posted 01 Apr 2009
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