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Articles: Integration
If you expect employees to stay within the lines, you need to draw the lines first.
I don't care to belong to any social network that will accept me as a member.
We're awash in social networking data. Do we really want our businesses drowning in it, too?
Beyond marketing, the popular tools and techniques can also serve as a channel for support.
Active engagement gives us a chance to better understand the customer.
CRM magazine's in-depth report on the state of social media in CRM.
Customer attitudinal information is what companies have been clamoring to obtain for years.
A new Aberdeen Group report contends that BI could cost your organization more than you think, but some investments can help avoid budget blunders.
Eloqua's latest release strives to throw more than just leads over the wall from marketing to sales.
Fewer than half of all organizations have a defined strategy regarding customer data, according to research by Experian QAS.
Pent-up demand for integrated telephony and business applications will drive adoption through 2013, according to new research findings.
Using data from Omniture SiteCatalyst, Quantivo aims to perform deeper analytics, faster.
Kazeon Systems' latest triad of products targets a globally distributed workforce.
Smaller enterprises demand a different approach.
Exclusive First Look: A new Forrester Research report, due out on Wednesday, shows an industry segment lurching through a tricky middle stage, but one that will continue to blossom in coming years.
Gartner unveils its 2009 "Cool Vendors" in business intelligence and performance management.
Where 2.0 '09: As geolocation expands beyond mere mapping technology, location data can provide sociological insight -- but it also represents a significant risk to privacy.
The vendor's packaged solutions target three specific pain points in the contact center.
The provider of lead-generation solutions unveils Demandbase Professional 2.0 to help B2Bs target the right people at the right time.
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