The CRM industry over the course of the year grappled with well-publicized mergers and acquisitions, executive turnover, and product line restructuring. Still, the industry's impact--especially in the small and medium business markets--is growing more pervasive across industries and within organizations. With an eye on ROI, companies are benefiting from lower startup costs, shorter implementation times, ease of use, and more robust analytics, from both the on-demand (hosted) delivery model and on-premise solutions. Spearheading these developments are the 2005 CRM Market Leaders--read on to see how they are driving the market and how they stack up against the competition.
Magazine Features,
Posted 01 Oct 2005
Industry experts provide guidance for considering and deploying speech technologies.
Insight,
Posted 01 Oct 2005
The networking giant pushes IP-telephony solutions and financing options for the SMB and midmarket spaces, among its slew of new offerings.
Daily News,
Posted 20 Sep 2005
Dreamforce '05: Marc Benioff details visions of 'the eBay of enterprise applications' with Appforce.
Daily News,
Posted 13 Sep 2005
Between May 2004 and June 2005 CRM magazine checked in every two to three weeks with Churchill Downs Inc. to gauge the progress of the company's multiyear, multimillion CRM initiative. Vice President of CRM and Technology Solutions Atique Shah's CRM initiative diary shed light on the ups and downs that he and his team encountered during a hectic, and ultimately winning, year one. In the course of these discussions Shah regularly mentioned CRM's warning bells, some of which sounded, some of which remained blessedly silent. We return to the site of the Kentucky Derby's parent company to examine the seven warning bells and to flesh out year-one lessons that will help other CRM project managers improve their odds of success.
Magazine Features,
Posted 01 Sep 2005
Five criteria every organization should address.
Viewpoints,
Posted 01 Sep 2005
Version 3.0 focuses on the SMB market with hosting options, Outlook integration, and marketing automation tools.
Insight,
Posted 01 Sep 2005
Office automation meets SFA with ACT! and WiredContact.
REAL ROI,
Posted 01 Sep 2005
A Forrester study sees the market shifting from best-of-breed to comprehensive suite solutions that offer more layered approaches to security.
Daily News,
Posted 19 Aug 2005
Service-oriented architecture is the core of professional services offerings, and more workers are needed to implement it.
Daily News,
Posted 18 Aug 2005
The new version's enhanced functionality targets midsize companies.
Daily News,
Posted 16 Aug 2005
Consider CRM solution delivery as a phased progression of delivered business benefit.
Viewpoints,
Posted 01 Aug 2005
Get back to the roots of CRM with this refresher course on integration.
Magazine Features,
Posted 01 Jul 2005
A payment-processing leader learns the benefits of back-end integration.
Benchmark,
Posted 01 Jul 2005
The sources of discomfort are service-oriented architecture and the enterprise service bus model.
Daily News,
Posted 16 Jun 2005
Additions to Business Objects' operational BI platform still require integration, but address the trend of operational and tactical analytics.
Daily News,
Posted 06 Jun 2005
Month 12: To make good on its year-one deliverables Churchill Downs' CRM team must make believers out of everyone.
Diary of a CRM Initiative,
Posted 01 Jun 2005
Wireless carriers must nurture existing customers, not just focus on attracting new ones.
Insight,
Posted 01 Jun 2005
M&As left remote access provider Tarantella in an information silo trance; a new CEO called on SalesLogix to cast a customer-centricity spell.
Secret of My Success,
Posted 01 Jun 2005
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