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Articles: Integration
A new AMR survey reveals that "customer-driven issues" are now the main reason for budget increases.
Service optimization technology changes the dynamic.
With financial results in hand and Business ByDesign humming along, the vendor offers some thoughts on what's coming next.
A new integration between Talisma Corp. and ClickFox will bring analytics to bear on the customer experience.
What are your company's plans regarding data quality?
A pristine customer database -- names, addresses, phone numbers, all neat and clean -- is only the first step. Now you have to market to certain parts of that group: How do you carve out just the right piece of the pie?
Your sales force and your technology staff may not respect each other's turf, but you'd better broker a truce if you want your business to thrive.
Customers want it. Technology allows it. The Digital Client demands it. So why have so few companies mastered multichannel CRM?
Despite all the buzz around CRM 2.0 and Web 2.0, companies, on average, have been stuck in place for two years.
SAP and Microsoft make big moves to embrace smaller customers.
A Web-based solution helps Molex Premise Networks log project, customer, and contact information.
The new generation of consumers, clients, and customers is perpetually connected -- to the Internet, to you, and to each other. What can Web 2.0 do for you?
With customer loyalty an ever-more-fleeting commodity, businesses must deliver consistent -- and consistently high-quality -- service. In the five stages that define CRM maturity, is your company among the leaders? Not knowing means you're not there yet.
Silicon Image's HDMI unit used Oracle iStore to handle a growing licensing business.
What you need to know about quality management and liability recording solutions.
Business Problem: Marketing needs to manage the back end to free up time better spent delivering relevant creative material and addressing individual customer needs.
Better customer service may require specialized tools to fill the gaps left by software suites, according to Forrester Research.
A new Gartner study reveals strong growth in the overall outsourcing market -- but even stronger growth in the business-process outsourcing most critical to CRM.
The $157 million deal unites a key online retailer and a marketing specialist, putting e-commerce and email marketing under one roof.
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