Articles: Channel Management
Independent marketing strategists continue to validate mailings as an important part of a broader customer strategy.
Geolocation has already begun to impact various aspects of marketing and sales, from lead generation to paid search results.
The company's knowledge base has remained essentially static, aside from a few regular promotional events, which means efforts to maintain or update the FAQ can be kept to a minimum.
McCloskey says that over the past nine months FrontRange has taken significant steps to change its corporate perspective regarding GoldMine, deciding to step up research and development.
Marketers do understand the problems they need technology to help solve. Particularly among companies with a B2C component to their business, nearly four in five nominated channel management as a problem. Of those firms seeing channel management challenges, it was their highest-ranked issue.
It just doesn't make sense to let a machine handle the first contact between you and a new customer.
A new survey indicates there are some significant differences in the responses of men and women to bad customer service interactions.
Is there hope for intimate B2C relationships beyond the intermediation of self-service and outsourcing?
Pivotal's basic email client has been improved, with closer integration with Outlook 2003; the SmartPortal system has been expanded to a more open interface, allowing easier third-party data integration.
Benefits have translated to a more than 100 percent ROI in less than one year.
The new approach shook up a drowsy company, giving it a renewed spark and focus to face a more competitive landscape.
It is vital to bring partners into the overall CRM strategy as completely as possible.
Partners now account for more than half of Salesnet's new accounts in the midtier.
Most contact centers use one-dimensional metrics like time-to-respond or number-of-calls-handled to gauge success or failure. That's simply not sophisticated enough.
Keeping in touch with a partner network of more than 110,000 resellers was the goal of Samsung Electronics America's Digital Information Technology Division as it launched its partner relationship management initiative.
The number of print-and-online catalogs has exceeded the number of catalogs available only in print.
In CRM magazine's premiere Service Awards we recognize the top customer service vendors and savvy customer companies that have yielded impressive results from their customer service IT implementations.
New research from Forrester Research estimates that e-commerce budgets will outpace the rest of IT budgets through 2008.
RIM's goals for its partner relationship management initiative are to support its selling partners and their customers; to simplify how partners work with RIM; to provide an enterprise view of its customers across its 37 business units; and to gauge its sales and marketing effectiveness.
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Companies: Channel Management
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