Financial institutions must respect customer data, use the Web, and respond to email to help ensure growth.
CRM Featured Articles,
Posted 22 Sep 2005
Upped conversion and click-through rates mark that despite declining open numbers the channel remains popular.
CRM Featured Articles,
Posted 15 Sep 2005
Create a strategy that brings them to life.
Viewpoints,
Posted 01 Sep 2005
CRM the Mongol way, and we ain't talkin' pencils.
Pint of View,
Posted 01 Sep 2005
Companies are undervaluing the channel as more customers seek support.
Insight,
Posted 01 Sep 2005
"Through the call center we are able to be more precise...in the evaluation of a problem."
Case Studies,
Posted 01 Sep 2005
Tap it as a medium for retention, brand-building, and upselling opportunities.
Viewpoints,
Posted 01 Sep 2005
Hosting, performance evaluation solutions, and a creative call center layout help telecoms improve their customer relationship efforts.
Magazine Features,
Posted 01 Sep 2005
Manufacturers and retailers should stop focusing on low-cost solutions and look at long-term benefits like partner collaboration.
CRM Featured Articles,
Posted 23 Aug 2005
Elvin Monteleone returns to manage the company's ongoing rebranding drive, but the reseller-only delivery model may stymie efforts.
CRM Featured Articles,
Posted 09 Aug 2005
Marketers that are in search of creative new mediums will find targeted, loyal readers online.
CRM Featured Articles,
Posted 09 Aug 2005
New product coverage only helped to inflate the 1990s technology bubble by focusing more on the technologies' gee-whiz factor than on the business problem they aimed to solve.
Front Office,
Posted 01 Aug 2005
Insight,
Posted 01 Aug 2005
WebSideStory's new offering lets marketers measure the ROI on keyword searches.
CRM Featured Articles,
Posted 01 Aug 2005
The payoff can be substantial.
Viewpoints,
Posted 01 Aug 2005
A multichannel flower retailer's handling of peak holiday call volume blossoms.
Case Studies,
Posted 01 Aug 2005
Extend the reach of your CRM application beyond its traditional silos.
Viewpoints,
Posted 01 Aug 2005
Self-service done right--in the right enterprise--can return some real benefits. Here, a review of the five top vendors with robust, integrated solutions
Magazine Features,
Posted 01 Aug 2005
Radio frequency ID tagging is no longer a what-if question, but other questions remain.
Insight,
Posted 01 Aug 2005
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