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Articles: Channel Management
The enterprise CRM suite landscape is changing, led largerly by efforts in integration.
Expands on key manufacturing vertical with release 5; configuration and quoting; taking XML orders
PRM sector gains validity; fastest time to market and lowest cost of ownership were key deal drivers; Siebel's rough week
Solution aims to keep better tabs on multi-tier channels to improve revenue and cut costs before and after the sale
Release 6 touts 300 APIs; CTO claims 300 percent growth in sales, low-cost Web services architecture; avoiding the PRM fate
PRM vendor stumbles in wake of turbulent economy; new technology faces stiff challenges; "wrong message, wrong time," says AMR analyst
SAP's Peter Zencke takes us down the yellow brick road to the multichannel land of Oz.
Forrester predicts market comeback; cross-channel integration, verticalization, Web services, new pricing models weigh in; Microsoft will dominate
Meta Group rates the suite vendors; a few application domains show signs of maturity; presence and performance
AMR study shows market a little light, but wind is picking up again
The Key to Extending the Value of PRM
New ProChannel 5 suite gets analytics, mobility and much more; analyst sees opportunity and hurdles
Bred as an Agent of Change
The word is out: Integration is the key to unlocking CRM's potential. Everyone from vendors to consultants and customers claim they can do it -- but it's just not that easy, industry watchers say.
London-based researcher Datamonitor says PRM and ERM have limited market opportunity today
PeopleSoft makes its big bet on e-business at its strategy summit in Las Vegas.
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