Articles: Channel Management
The real coalition of the willing, though, tends to comprise the youngest customers.
The use of email as a customer service channel is becoming a fact of life for a growing proportion of U.S. households.
The industry's chronic inability to accurately gauge customer demand for styles and option packages, particularly among domestic mainstream imprints, is leading to frustration.
The summer release of the company's core product touts more than 100 new features.
Customers would prefer a short path to performing their half of the service interaction, rather than navigate the menus of IVR and FAQ.
Independent marketing strategists continue to validate mailings as an important part of a broader customer strategy.
Geolocation has already begun to impact various aspects of marketing and sales, from lead generation to paid search results.
The company's knowledge base has remained essentially static, aside from a few regular promotional events, which means efforts to maintain or update the FAQ can be kept to a minimum.
McCloskey says that over the past nine months FrontRange has taken significant steps to change its corporate perspective regarding GoldMine, deciding to step up research and development.
Marketers do understand the problems they need technology to help solve. Particularly among companies with a B2C component to their business, nearly four in five nominated channel management as a problem. Of those firms seeing channel management challenges, it was their highest-ranked issue.
It just doesn't make sense to let a machine handle the first contact between you and a new customer.
A new survey indicates there are some significant differences in the responses of men and women to bad customer service interactions.
Is there hope for intimate B2C relationships beyond the intermediation of self-service and outsourcing?
Pivotal's basic email client has been improved, with closer integration with Outlook 2003; the SmartPortal system has been expanded to a more open interface, allowing easier third-party data integration.
Benefits have translated to a more than 100 percent ROI in less than one year.
The new approach shook up a drowsy company, giving it a renewed spark and focus to face a more competitive landscape.
It is vital to bring partners into the overall CRM strategy as completely as possible.
Partners now account for more than half of Salesnet's new accounts in the midtier.
Most contact centers use one-dimensional metrics like time-to-respond or number-of-calls-handled to gauge success or failure. That's simply not sophisticated enough.
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