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Articles: Channel Management
The grocery service is using CRM to manage growth and harvest revenues.
The CRM analyst firm lays out strategies for improving bottom-line results with CRM.
Proactive care lessens contact center burdens and increases customer loyalty.
The key to mass production of customer and prospect relationships is data velocity and data consolidation.
For every successful CRM installation the customer service landscape is littered with CRM projects that didn't quite hit the mark.
Ensuring your outbound marketing message reaches its targets.
Improving what your most outspoken worker says to your customers.
The techniques that assist data warehousing facilitate data fusion.
Things are improving on the corporate information-sharing front, thanks to a number of easy-to-use technologies that support casual knowledge transfers.
Bridging the chasm between CRM and minority business.
The customer who opts in is the one you really want in the first place.
Voice over Internet Protocol (VoIP) promises to simplify the integration of phone, email, and Web for e-business communications.
The greatest opportunities ultimately remain in the medium with the highest resolution and clarity.
Marketers who deploy the basics and best practices of direct marketing will be the ones to achieve success in establishing and maintaining long-term, profitable B2B relationships.
It is no longer enough for vendors in the high-tech industry to offer innovative products. They must be able to scale their sales and marketing processes quickly and efficiently to deliver these products to a larger portion of the market.
The role of the contact center agent has expanded considerably, with each agent now required to act in up to three roles.
SMBs want tools that can specifically address their requirements.
The firm's goal is to achieve a number one status across every single product it has.
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