Many companies remain indecisive about consolidating all service channels under a single umbrella of authority.
Insight,
Posted 01 Mar 2005
Customer relationship management fits all shapes and sizes. The following case studies present the details of four organizations' CRM approaches.
Magazine Features,
Posted 01 Mar 2005
Drive out costs, focus on core business strategies, and increase sales and margins by outsourcing to a third-party provider.
Viewpoints,
Posted 01 Mar 2005
It's still about the people and the processes that drive the technology.
Front Office,
Posted 01 Mar 2005
We went into the market to talk with CRM users about their main challenges, and then went back to industry experts for solutions. Here's what we found.
Magazine Features,
Posted 01 Mar 2005
Well-targeted mail campaigns are increasing in-store traffic.
CRM Featured News,
Posted 07 Feb 2005
Email is becoming an integral part of CRM solutions, collaboration suites, knowledge management solutions, and BI applications, forcing generic-email system vendors to develop flexible solutions.
CRM Featured News,
Posted 02 Feb 2005
The country's largest companies are not effectively handling online customer queries.
CRM Featured News,
Posted 28 Jan 2005
The retailer has seen double-digit results through better targeting its email marketing.
Benchmark,
Posted 21 Jan 2005
Data quality procedures ensure that data is consistently applied to stringent specifications.
Benchmark,
Posted 21 Jan 2005
Entertainment companies are putting the spotlight on targeted customer strategies to improve service, build loyalty, and grow wallet share.
Magazine Features,
Posted 21 Jan 2005
Insight,
Posted 21 Jan 2005
Insight,
Posted 21 Jan 2005
The low-cost channel isn't always the right channel for customer service.
Viewpoints,
Posted 18 Jan 2005
The top 5 questions an organization must ask prior to implementing CRM.
Viewpoints,
Posted 18 Jan 2005
Search engine advertising ROI rocketed past Q3 figures.
CRM Featured News,
Posted 14 Jan 2005
A good online customer experience can have extended word-of-mouth benefits; slow response times jeopardize millions in potential revenue gains.
CRM Featured News,
Posted 06 Jan 2005
The number of consumers who use online self-service is high, but satisfaction continues to lag.
CRM Featured News,
Posted 05 Jan 2005
The company uses Coremetrics to determine which online marketing initiatives are bringing in ROI, and which are not showing results.
CRM Featured News,
Posted 03 Jan 2005
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