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Articles: Channel Management
Financial institutions must respect customer data, use the Web, and respond to email to help ensure growth.
Upped conversion and click-through rates mark that despite declining open numbers the channel remains popular.
Create a strategy that brings them to life.
CRM the Mongol way, and we ain't talkin' pencils.
Companies are undervaluing the channel as more customers seek support.
"Through the call center we are able to be more precise...in the evaluation of a problem."
Tap it as a medium for retention, brand-building, and upselling opportunities.
Hosting, performance evaluation solutions, and a creative call center layout help telecoms improve their customer relationship efforts.
Manufacturers and retailers should stop focusing on low-cost solutions and look at long-term benefits like partner collaboration.
Elvin Monteleone returns to manage the company's ongoing rebranding drive, but the reseller-only delivery model may stymie efforts.
Marketers that are in search of creative new mediums will find targeted, loyal readers online.
New product coverage only helped to inflate the 1990s technology bubble by focusing more on the technologies' gee-whiz factor than on the business problem they aimed to solve.
WebSideStory's new offering lets marketers measure the ROI on keyword searches.
The payoff can be substantial.
A multichannel flower retailer's handling of peak holiday call volume blossoms.
Extend the reach of your CRM application beyond its traditional silos.
Self-service done right--in the right enterprise--can return some real benefits. Here, a review of the five top vendors with robust, integrated solutions
Radio frequency ID tagging is no longer a what-if question, but other questions remain.
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