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Articles: Channel Management
At some point you must decide who runs your sales organization and how it will be run.
Top businesses use some of these nine strategies to increase customer loyalty.
Address these key issues and implement right-time marketing.
Month 9: Recognition programs offset the tedium of data integration work.
How to improve customer satisfaction without relying on software, servers, and screen pops.
Many companies remain indecisive about consolidating all service channels under a single umbrella of authority.
Customer relationship management fits all shapes and sizes. The following case studies present the details of four organizations' CRM approaches.
Drive out costs, focus on core business strategies, and increase sales and margins by outsourcing to a third-party provider.
It's still about the people and the processes that drive the technology.
We went into the market to talk with CRM users about their main challenges, and then went back to industry experts for solutions. Here's what we found.
Well-targeted mail campaigns are increasing in-store traffic.
Email is becoming an integral part of CRM solutions, collaboration suites, knowledge management solutions, and BI applications, forcing generic-email system vendors to develop flexible solutions.
The country's largest companies are not effectively handling online customer queries.
The retailer has seen double-digit results through better targeting its email marketing.
Data quality procedures ensure that data is consistently applied to stringent specifications.
Entertainment companies are putting the spotlight on targeted customer strategies to improve service, build loyalty, and grow wallet share.
The low-cost channel isn't always the right channel for customer service.
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