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Articles: Channel Management
Hosted and on-demand marketing tools will be found in two-thirds of companies by 2008, with smaller businesses seeing the fastest uptake.
Successful companies will engage online customers in discussion about what they want from their products and services.
Restructuring Sage's CRM delivery strategy is part of an ongoing effort to rebrand and unify Sage's SMB products.
ROI increases as organizations' marketing initiatives fall in line with strategic corporate goals; four core marketing competencies help.
The portal company announces evolving new suites, including an SOA, and vertical applications, with one for retail efficiency.
SMBs are considering converged communications solutions, ranking Cisco Systems' tools number one in a recent survey.
Demonstrate respect for the power and choice of the individual by leading with strategic change.
The CRM industry over the course of the year grappled with well-publicized mergers and acquisitions, executive turnover, and product line restructuring. Still, the industry's impact--especially in the small and medium business markets--is growing more pervasive across industries and within organizations. With an eye on ROI, companies are benefiting from lower startup costs, shorter implementation times, ease of use, and more robust analytics, from both the on-demand (hosted) delivery model and on-premise solutions. Spearheading these developments are the 2005 CRM Market Leaders--read on to see how they are driving the market and how they stack up against the competition.
Financial institutions must respect customer data, use the Web, and respond to email to help ensure growth.
Upped conversion and click-through rates mark that despite declining open numbers the channel remains popular.
Create a strategy that brings them to life.
CRM the Mongol way, and we ain't talkin' pencils.
Companies are undervaluing the channel as more customers seek support.
"Through the call center we are able to be more precise...in the evaluation of a problem."
Tap it as a medium for retention, brand-building, and upselling opportunities.
Hosting, performance evaluation solutions, and a creative call center layout help telecoms improve their customer relationship efforts.
Manufacturers and retailers should stop focusing on low-cost solutions and look at long-term benefits like partner collaboration.
Elvin Monteleone returns to manage the company's ongoing rebranding drive, but the reseller-only delivery model may stymie efforts.
Marketers that are in search of creative new mediums will find targeted, loyal readers online.
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