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Articles: Channel Management
Poor site design, lack of pricing information, and user registration are found by a new study to be the primary culprits in user experience woes.
The keys to improving payback are to use automation and limit chat technology.
High gasoline prices and brick-and-mortar shopping hassles continue to push consumers to the online channel.
The customer experience management force gains SFA expertise, a workflow engine, and customers; an integrated solution should be ready by summer's end.
Now that the vertical has finished reacting to the Internet, companies are making long-term investments in online consumers.
Customer input is becoming part of the development cycle, according to industry bigs at the Retail Systems 2006 conference.
Teradata tells the Conference Board how significance, relevance, and timing help maximize customer relationships.
One in five households make "panic" payments, according to a new study; mailed checks are still the single most common bill settlement method.
Vendors are not very responsive to prospect emails and don't optimize their Web sites, despite what they advise their clients.
The enterprise-marketing apps provider revealed plans to ship its Web-analytics application to track customer behavior everywhere.
The company reveals a score of new applications, and renews its allegiance to the channel that supports it.
New deals by Neocase and LiteScape focus on collaborative efforts with the big dogs.
Many online marketers launch search engine campaigns as online sales generators, but neglecting the offline potential of such initiatives may shut doors.
Oracle's Siebel field service management functionality is deemed the space's leader, but may struggle to maintain that status as part of a larger conglomerate.
Blazing a better results trail for a camping company.
Cutting costs (and throats) by skipping CRM.
Leverage what works and keep it simple.
A new on-demand tool delivers immediate information on what prospects are up to; one analyst says it will make campaigns more "personal and relevant."
The conference covers info about online business strategies and previews of new e-marketing, sales, and customer service offerings.
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