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Articles: Channel Management
Organizations can ensure that their CRM systems and the people using them can fulfill their potential.
Understanding how individuals view Web sites can prevent them from going to competitors when transactions fail.
The online-auction powerhouse is launching a site that deviates from bidding and allows for instant purchasing.
An upgraded framework boosts contact center efficiency and service levels by simplifying the agent desktop while delivering multichannel and self-service options.
Marketers should consider RSS as a means to capitalize on niche markets.
Optimizing an online booking channel helped to boost hotel reservations.
We asked consultants to list some common CRM mistakes, and to then advise readers on how to avoid them.
The evolution of online interactions has changed the e-business enterprises landscape.
The company's latest messaging and collaboration solution is hosted for SMBs; Magneto push technology and new features up the mobile device ante.
More companies are expected to eliminate monthly fees to attract more online bill payers as gen Xers and Yers drive the growth of Internet banking.
Consolidation continues as SAP strengthens its position in retail, finance, and consumer goods with the purchase of the demand management software developer.
Consumers buy on weekdays; marketers should use that knowledge to time email campaigns and search engine bids.
A research report IDs companies that are succeeding by using SCM; Dell takes the number one spot in the ranking.
Omniture's new tools provide a single user interface for better bid management, Excel integration, and click fraud alerts.
A Zagat study shows air carriers achieved the lowest ratings in 15 years, with U.S. airlines trailing internationals; Web presence is the only bright spot.
The search and content management software vendor, previously an IBM partner, joins that firm's herd to provide expertise in unstructured info wrangling.
Pitney Bowes' move to acquire the remaining outstanding shares of Firstlogic is part of the latest wave of data quality consolidation.
Where are financial services providers in the CRM maturation process?
To help avoid mistakes, use better process management practices and the technology that is currently available.
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