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Articles: Channel Management
Omniture's new tools provide a single user interface for better bid management, Excel integration, and click fraud alerts.
A Zagat study shows air carriers achieved the lowest ratings in 15 years, with U.S. airlines trailing internationals; Web presence is the only bright spot.
The search and content management software vendor, previously an IBM partner, joins that firm's herd to provide expertise in unstructured info wrangling.
Pitney Bowes' move to acquire the remaining outstanding shares of Firstlogic is part of the latest wave of data quality consolidation.
Where are financial services providers in the CRM maturation process?
To help avoid mistakes, use better process management practices and the technology that is currently available.
Hosted and on-demand marketing tools will be found in two-thirds of companies by 2008, with smaller businesses seeing the fastest uptake.
Successful companies will engage online customers in discussion about what they want from their products and services.
Restructuring Sage's CRM delivery strategy is part of an ongoing effort to rebrand and unify Sage's SMB products.
ROI increases as organizations' marketing initiatives fall in line with strategic corporate goals; four core marketing competencies help.
The portal company announces evolving new suites, including an SOA, and vertical applications, with one for retail efficiency.
SMBs are considering converged communications solutions, ranking Cisco Systems' tools number one in a recent survey.
Demonstrate respect for the power and choice of the individual by leading with strategic change.
The CRM industry over the course of the year grappled with well-publicized mergers and acquisitions, executive turnover, and product line restructuring. Still, the industry's impact--especially in the small and medium business markets--is growing more pervasive across industries and within organizations. With an eye on ROI, companies are benefiting from lower startup costs, shorter implementation times, ease of use, and more robust analytics, from both the on-demand (hosted) delivery model and on-premise solutions. Spearheading these developments are the 2005 CRM Market Leaders--read on to see how they are driving the market and how they stack up against the competition.
Financial institutions must respect customer data, use the Web, and respond to email to help ensure growth.
Upped conversion and click-through rates mark that despite declining open numbers the channel remains popular.
Create a strategy that brings them to life.
CRM the Mongol way, and we ain't talkin' pencils.
Companies are undervaluing the channel as more customers seek support.
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