Articles: Channel Management
The largest U.S. companies are collecting more personal information from customers, but are less likely to spread it around, according to a new report.
Intelligent predictive analytics helps enterprises find the vital few.
My Wedding Favors gets a major boost in convergence rates tying the knot with Kefta, a search-targeting solution provider.
The market continues its moderate growth as enterprises developed new strategies and tactics to integrate SCM with other enterprise applications.
B2B CMOs want more quantifiable results, but many still do not take the appropriate steps to acquire these numbers.
The groundbreaking Web auction site has been experiencing slowed growth in its auction business, but continues its push into text-based advertising and click-to-call functionality.
Paid search functionality gets a big boost today with both Salesforce.com and NetSuite releasing separate versions of leads tracking and management solutions with Google Adwords.
Firms have begun to respond to customer demand for quicker replies, strengthening brands and relationships in the process.
Intelligent routing and click-to-connect are some highlights of WebEx's remote service addition to its Support Center product; "[The vendor] understands service," one analyst says.
Too many customer programs focus on cost, which misses the point of CRM, according to an ICCM keynote speaker.
A new survey indicates that despite the steady growth of CRM, customer service is still a weak point that drives consumers to competitors; retail leads the poor-service pack.
Sento makes available CXP, a product that is designed to "execute" the data gathered from Web analytics software.
Contactless payments and line-busting techniques are penetrating busy retail venues, to the delight of shoppers and staff.
The pending release of AOLVideo.com, a comprehensive video library, raises questions of competition and advertising value in the video sharing space.
Talisma and eVergance lead the formation of an industry consortium devoted to improving online and multichannel customer interaction.
A Patricia Seybold Group report argues that companies and customers need to be "codevelopers" to develop successful online community platforms.
The partnership includes joint R&D, sales and marketing, and systems integration efforts, but the joint rollout won't hit the market until 2007.
A recent study by the Winterberry Group predicts a massive upheaval in the advertising agency space, prompting agencies to consolidate and knock down silos.
Industry leaders in online services, computers, and consumer software got that way by having loyal users, according to a trio of reports by Satmetrix.
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