Articles: Channel Management
Sento makes available CXP, a product that is designed to "execute" the data gathered from Web analytics software.
Contactless payments and line-busting techniques are penetrating busy retail venues, to the delight of shoppers and staff.
The pending release of AOLVideo.com, a comprehensive video library, raises questions of competition and advertising value in the video sharing space.
Talisma and eVergance lead the formation of an industry consortium devoted to improving online and multichannel customer interaction.
A Patricia Seybold Group report argues that companies and customers need to be "codevelopers" to develop successful online community platforms.
The partnership includes joint R&D, sales and marketing, and systems integration efforts, but the joint rollout won't hit the market until 2007.
A recent study by the Winterberry Group predicts a massive upheaval in the advertising agency space, prompting agencies to consolidate and knock down silos.
Industry leaders in online services, computers, and consumer software got that way by having loyal users, according to a trio of reports by Satmetrix.
The bulk of the enhancements focuses on personalized responses, speedier resolution, and strengthened revenue generation capabilities.
More channels and a recovering economy are leading to a free flow of marketing dollars, according to a study.
Its Global Services initiative includes an offering aimed at creating a more exact experience and another focused on consistency across channels.
Personalized service, upkeep, and maintenance are attracting SMBs to purchase their IT software and hardware through vendor partners.
The companies forge the first partnership to make on-demand business software available through a retail chain.
Salesforce introduces Partnerforce, the Salesforce Partner Edition: Integrated CRM and PRM provide visibility that best-of-breeds lack.
Advertising agency execs at the DMA's annual conference speak to the growth and prominence of search marketing as a channel that enables companies to learn while they sell.
The DM Days conference takes a deep look into the best and worst ways to develop marketing strategies in the digital world.
Wireless consumers are poised to up adoption of OTA music services by end of the decade; drivers include broadband deployment and music-enabled handset penetration.
Broadcasters need new approaches to content delivery as media territories transform, a recent study finds.
Payment calculators and software applications that help shoppers decide what type of loan is best for their needs are key to converting prospects to applicants.
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