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Articles: Channel Management
Now that the vertical has finished reacting to the Internet, companies are making long-term investments in online consumers.
Customer input is becoming part of the development cycle, according to industry bigs at the Retail Systems 2006 conference.
Teradata tells the Conference Board how significance, relevance, and timing help maximize customer relationships.
One in five households make "panic" payments, according to a new study; mailed checks are still the single most common bill settlement method.
Vendors are not very responsive to prospect emails and don't optimize their Web sites, despite what they advise their clients.
The enterprise-marketing apps provider revealed plans to ship its Web-analytics application to track customer behavior everywhere.
The company reveals a score of new applications, and renews its allegiance to the channel that supports it.
New deals by Neocase and LiteScape focus on collaborative efforts with the big dogs.
Many online marketers launch search engine campaigns as online sales generators, but neglecting the offline potential of such initiatives may shut doors.
Oracle's Siebel field service management functionality is deemed the space's leader, but may struggle to maintain that status as part of a larger conglomerate.
Blazing a better results trail for a camping company.
Cutting costs (and throats) by skipping CRM.
Leverage what works and keep it simple.
A new on-demand tool delivers immediate information on what prospects are up to; one analyst says it will make campaigns more "personal and relevant."
The conference covers info about online business strategies and previews of new e-marketing, sales, and customer service offerings.
A new Forrester study on order management cycles shows vendors from all parts of the sales process performing strongly, including some smaller players.
Wachovia topped the customer experience rankings; Chase, Citibank, Wells Fargo, Wachovia, and Bank of America all topped the Web excellence scorecard.
More operators in the young Asia Pacific NGEV services market look to deliver these offerings as businesses migrate to IP-telephony platforms.
Metasearch 1.0 has a bad reputation, but the application of an AJAX-type interface and user-controlled content could make metasearch 2.0 an asset to airlines and customers.
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