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Articles: Channel Management
The companies forge the first partnership to make on-demand business software available through a retail chain.
Salesforce introduces Partnerforce, the Salesforce Partner Edition: Integrated CRM and PRM provide visibility that best-of-breeds lack.
Advertising agency execs at the DMA's annual conference speak to the growth and prominence of search marketing as a channel that enables companies to learn while they sell.
The DM Days conference takes a deep look into the best and worst ways to develop marketing strategies in the digital world.
Wireless consumers are poised to up adoption of OTA music services by end of the decade; drivers include broadband deployment and music-enabled handset penetration.
Broadcasters need new approaches to content delivery as media territories transform, a recent study finds.
Payment calculators and software applications that help shoppers decide what type of loan is best for their needs are key to converting prospects to applicants.
Web-only merchants outperform multichannel marketers in online customer satisfaction, according to a new study from ForeSee and FGI.
As invalid click percentage projections oscillate, it is important to stay focused on fraud identification and filtration.
The process begins with a clear set of goals and the means to actively manage service delivery.
How to keep it fresh and inviting in an age of home theater and game consoles.
CRM magazine presents what some of the best minds in the industry have to say.
The right approach for your company.
Big-box stores are putting the multichannel remote control in consumers' hands.
Overlooking these simple partnership practices may scrap any hope of delivering a seamless customer service experience.
Poor site design, lack of pricing information, and user registration are found by a new study to be the primary culprits in user experience woes.
The keys to improving payback are to use automation and limit chat technology.
High gasoline prices and brick-and-mortar shopping hassles continue to push consumers to the online channel.
The customer experience management force gains SFA expertise, a workflow engine, and customers; an integrated solution should be ready by summer's end.
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